Architecture Notes 建築筆記: Chanel Contemporary Art Container

Chanel Contemporary Art Container, a travelling art space designed by Zaha Hadid Architects, has opened in its first destination, Hong Kong. Then Tokyo > New York > London > Moscow > Paris.

Mobile Art has landed Chanel’s ‘pack-away’ gallery space orchestrated by Karl Lagerfeld and architect Zaha Hadid. The resulting structure is very much inspired by the work -elegant, functional, and versatile both in its overall structure and detail. The architectural structure of the Pavilion is a series of continuous arch-shaped elements, with a courtyard in its central space.
Mobile Art is a revolutionary event, uniting one of the greatest architects of our time, some of our most innovative artists, and an icon of the fashion world: the quilted bag. Mobile Art is founded in the continuity of Gabrielle Chanel’s strong relationship with the arts, and reaffirms once more our devotion to creativity and to the avant-garde.
“I think through our architecture, we can give people a glimpse of another world, and enthuse them, make them excited about ideas. Our architecture is intuitive, radical, international and dynamic. We are concerned with constructing buildings that evoke original experiences, a kind of strangeness and newness that is comparable to the experience of going to a new country. The Mobile Art Pavilion for Chanel follows these principles of inspiration ...... ......The fascination of the Mobile Art Pavilion is the challenge of translating the intellectual and physical into the sensual – experimenting with completely unexpected and totally immersive environments for this global celebration of the iconic work of Chanel. I see the Pavilion as a kind of a total artwork that continually reinvents itself as it moves from Asia, to the USA and Europe,” states Zaha Hadid.